into fire you can send us

A very complicated viral marketing campaign for Year Zero, akin to Halo 2's I Love Bees, has been underway for a few days now. It started with people connecting randomly highlighted letters from the new tour shirts that led them to a website, which has been followed by more websites. The latest development is that one of the tracks has been leaked, allegedly acquired from a flash drive left in a bathroom at Monday's concert in Portugal. I'm not sure I believe the story, but the track is certainly NIN, and the pixelation around the song's name on the Year Zero website makes it look like it was legitimately leaked, and not stolen. the Echoing the Sound forums are following the whole thing a lot closer than anywhere else, but I don't have the time to sit and keep up with the whole thing. The whole campaign is very interesting, as NIN fan's are obsessive enough without Trent drumming up with kind of frenzy, but it has certainly hooked people.